Chloe Ngo

When lifestyle meets social media, a beautiful digital symphony of visuals and elegance is created. Chloe Ngo has combined her love for traveling with montage-style video production to create a successful social media presence.

Chloe always documented her travels, but never thought of posting videos until then. "I decided to use TikTok like a visual diary," Chloe remarks, "it's a great way to share and remember my favorite experiences." She never thought her videos would go viral, but soon after posting a few, some blew up with likes and views. One video even has 1.3 million views, 341,300 likes, and nearly 40,000 saves. Others have still an impressive half a million views each, and over 240,000 combined likes. The secret; style consistency. "I have a certain vibe that I stick to and is consistent, I think that's what people are drawn towards," Chloe observed. Her Youtube channel consists of similar content, but more in depth vlogs revolving around her daily experiences. Chloe claims that her Youtube channel is more of a fun and casual hobby compared to her TikTok account.

The process behind her video production consists of filming clips on her phone with low exposure. These clips are filmed at specific angles depending on the focus of the clip. Food is usually filmed at an overhead aerial angle, and views as well as backdrops are filmed at an eye-level angle to show her perspective. The videos also have to be short and quick to fit the attention span of viewers, especially because TikTok revolves around the concept of short 15-60 second videos. She also makes sure to incorporate trends like matching popular color schemes, lighting, and locations to best fit the interests of viewers. Chloe also mentioned that "whatever I'm showing I have to pick music that goes along with it and matches what it is, and I think that's really important."

Since the beginning of her content creation, Chloe's channel has been growing. By displaying her email on her TikTok profile, Chloe has been able to connect with various companies on business inquiries. She mainly does brand deals where a company reaches out to her, and she'll produce a video with the product in exchange for experience with the goal of one day making money through brand representation. Brands that have reached out so far are; Touchland (hand sanitizer), Henry Rose Fragrances, Grey/Ven (clothes), Healthish (water bottles), and PMD Beauty (face massager).

While she faces many highs in her content, Chloe has also noticed that not all videos do as well as her most popular ones. "The videos that don't do well usually are the ones that are too similar to the ones that do well," she remarked, "the ones where I incorporate new locations and different 'vibes' tend to do well." Through her experiences, she's learned that content creation needs variety to cater to different audiences, or keep the usual audiences wanting more. Sometimes to change up her content, she'll do videos focussed on herself rather than the locations she visits. These videos consist of her outfits and makeup videos.

While Chloe has been doing well with her social media, she plans to keep it as something casual and fun on the side. However, if she decides in the future that she'd like to pursue it more seriously, it is at a place where it's monetizable. But for now, it's an extracurricular.

Chloe mentioned, "It's a good platform for bringing in opportunities especially since I'd like to go into marketing. It's always good to express yourself artistically in a way you may not expect, like through social media!"