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Defining the gray

A four-year pathway at Huntington Beach High School where students learn business and design on real projects for real clients.

A camera on a tripod in the Business and Design classroom, in front of a wall graphic that reads Defining the Gray

Learning reimagined

HBHS Business and Design (BaD) is a 4-year pathway dedicated to empowering the next generation of entrepreneurs and innovators. From freshman to senior year, students are immersed in hands-on projects with the goal of developing both business and creative skills.

The program is designed to go beyond traditional classroom learning by blending academics with real-world applications. Instead of only learning concepts from a textbook, students explore subjects like math through photography and design, making their education not only practical but also engaging.

By senior year, using the skills they have gained throughout high school, every student has the opportunity to launch their own business, gaining firsthand experience in entrepreneurship. The goal of BaD is not just to prepare students for the future, but to encourage them to create real opportunities, make a lasting impact, and reimagine what school can be.

Read the summer 2026 newsletter (PDF, 6.9 MB)

Four years, one pathway

2 math classes, 4 Honors classes, 3 CTE pathways, 3 art credits and 6 units of college dual enrollment credit.

  1. 9 Freshman

    Algebra by Design + Hybrid Digital Photo and Design

    Mathematics credit, art credit

  2. 10 Sophomore

    Geometry and Design + Hybrid Honors Digital Media and Design

    Mathematics credit, weighted art credit

  3. 11 Junior

    U.S. History Through Media, Design, and Art

    History credit, weighted art credit

    Integrated Marketing and English

    English credit

  4. 12 Senior

    Advanced Integrated Marketing and English

    English credit

    Honors Business Entrepreneurship

    Elective credit, 6 units of college credit

Course details and sign-up forms

The gray is the space between business and design

"Defining the Gray" represents the BaD program's mindset, thinking beyond limits and exploring the space between business and design.

It's about embracing creativity, challenging norms, and finding unique solutions where others see uncertainty, turning bold ideas into real opportunities.

Our space

The space designed for them, by them.

Provided resources

  • iMac Apple computers and MacBook Pros
  • Professional photography studio
  • Podcast recording studio
  • Access to Adobe products
  • State of the art camera and video production equipment
  • Photography studio. "The space we created reminds us to never stop creating."
  • Rows of iMacs on long wooden desks, with framed student prints on the walls
    The Mac lab
  • Two armchairs and microphones in front of a green wall with a neon sign that reads Talking BaD
    Podcast studio, home of Talking BaD
  • Wooden shelves holding rows of cameras and lenses
    Cameras and lenses
  • Mr. Schwab and two students working at a laptop in the studio, framed prints on the wall behind them
    Working sessions with Mr. Schwab
  • A black wall covered in white painted handprints, each one signed
    Every student leaves a handprint
  • A student presenting to classmates gathered around a work table in the studio
    Pitches happen in the studio
  • A lanyard with a field pass hanging on the wall
    Field passes for game days

Students run it

Operations, marketing, finance, content creation, visual production and student experience. Six departments, every role held by a student.

Meet the team

  • Portrait of Joice Ngo
  • Portrait of Matthew Moseley
  • Portrait of Vera Riabova
  • Portrait of Theo Adams
  • Portrait of Bella Victorino
  • Portrait of Chase Bennett

Real partners

Brands that help shape our students' projects into real world deals.

Partners: Jack's Surfboards, Costco Wholesale, Canva, Innocean USA, Saatchi & Saatchi, Westfall Technik, The Shop @ Show Ready, Starch Creative Studios, SFD Studio, Mahé, Robyne's Nest, HBHS Foundation.

Do you have what it takes to be BaD?

Pick your grade, read the course, and sign up with the form. Every course in the pathway has its own.