Defining the gray
A four-year pathway at Huntington Beach High School where students learn business and design on real projects for real clients.

Learning reimagined
HBHS Business and Design (BaD) is a 4-year pathway dedicated to empowering the next generation of entrepreneurs and innovators. From freshman to senior year, students are immersed in hands-on projects with the goal of developing both business and creative skills.
The program is designed to go beyond traditional classroom learning by blending academics with real-world applications. Instead of only learning concepts from a textbook, students explore subjects like math through photography and design, making their education not only practical but also engaging.
By senior year, using the skills they have gained throughout high school, every student has the opportunity to launch their own business, gaining firsthand experience in entrepreneurship. The goal of BaD is not just to prepare students for the future, but to encourage them to create real opportunities, make a lasting impact, and reimagine what school can be.
Four years, one pathway
2 math classes, 4 Honors classes, 3 CTE pathways, 3 art credits and 6 units of college dual enrollment credit.
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9 Freshman
Algebra by Design + Hybrid Digital Photo and Design
Mathematics credit, art credit
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10 Sophomore
Geometry and Design + Hybrid Honors Digital Media and Design
Mathematics credit, weighted art credit
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11 Junior
U.S. History Through Media, Design, and Art
History credit, weighted art credit
Integrated Marketing and English
English credit
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12 Senior
Advanced Integrated Marketing and English
English credit
Honors Business Entrepreneurship
Elective credit, 6 units of college credit
The gray is the space between business and design
"Defining the Gray" represents the BaD program's mindset, thinking beyond limits and exploring the space between business and design.
It's about embracing creativity, challenging norms, and finding unique solutions where others see uncertainty, turning bold ideas into real opportunities.
Our space
The space designed for them, by them.
Provided resources
- iMac Apple computers and MacBook Pros
- Professional photography studio
- Podcast recording studio
- Access to Adobe products
- State of the art camera and video production equipment
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Photography studio. "The space we created reminds us to never stop creating." -

The Mac lab -

Podcast studio, home of Talking BaD -

Cameras and lenses -

Working sessions with Mr. Schwab -

Every student leaves a handprint -

Pitches happen in the studio -

Field passes for game days
Students run it
Operations, marketing, finance, content creation, visual production and student experience. Six departments, every role held by a student.
Real partners
Brands that help shape our students' projects into real world deals.
Partners: Jack's Surfboards, Costco Wholesale, Canva, Innocean USA, Saatchi & Saatchi, Westfall Technik, The Shop @ Show Ready, Starch Creative Studios, SFD Studio, Mahé, Robyne's Nest, HBHS Foundation.
Do you have what it takes to be BaD?
Pick your grade, read the course, and sign up with the form. Every course in the pathway has its own.


















